Airtel offers 3-mth free data on fixed-line

Source: The Hitavada      Date: 22 Dec 2016 09:45:03


Dec 21,


THE country’s largest telco Airtel, Wednesday launched a broadband plan for fixed-line users along with free calls in the financial capital, upping its play in the competitive sector. The New Delhi-headquartered company said it had upgraded its network capability to deliver high speed data connectivity through fixed-line phones using the ‘V-Fibre’ technology, which claims to offer upto 100 Mbps.
It already has 3.51 lakh fixed-line subscribers, a majority of them commercial enterprises, who can potentially upgrade to the high-speed coverage. Sameer Batra, its CEO for Mumbai, said company’s presence in DTH space to bring satellite broadcasting, coupled with wireless and wired connectivity would help make it preferred company for consumers. It can be noted that Reliance Jio -- which has launched its wireless services with free calling -- also has a considerably big fibre optic cable network, which can help it launch similar offerings.
Just like Jio, Airtel would not be charging customers for data for the first three months, Batra said. When asked about whom company was competing against, he claimed this was first such offering in market giving users speeds of upto 100 MBPS and hence, does not see an immediate rival. The company is aiming to have all of its 3.51 lakh fixed lines phones upgrade to the newer offering, Batra said.