‘Satisfied customers are brand ambassadors’

Source: The Hitavada      Date: 10 Jan 2017 09:46:08

Business Bureau,

Marketing Forum of Vidarbha Industries Association had organised a panel discussion on the topic ‘How to market and brand your service business’ at VIA. Renowned panelists from the city, namely, Dr Sapna Sharma, Sneha Dhobley, Nidhi Gandhi and Sarang Upganlawar were there for the panel discussion.

Dr Sapna Sharma, career counsellor, said that the person offering the service is of great importance as that brings the much-needed genuineness that people seek. She said that people should have faith and confidence in the person offering the service. “An emotional connect with your client is of utmost importance. In today’s digital era enough on-line presence is important for your clients to reach out to you. Services are meant to make people’s life easier.”

Nidhi Gandhi, renowned fashion designer said that after realising that the city was lacking in fashion house that could deliver fashion of one’s dream she entered the sector to fill that gap. She added that she believed in having on-line presence and had made her website.
She also uses social media to reach out to her target audience. She added that in service sector, print Ads and exhibitions do not solve the purpose. She added that positive word of mouth has worked for her.

Sneha Dhobley, renowned make-up artist shared her story with one and all present. She said that there was lack of good salon in the city which provided good service with hygiene. This lead her to become franchisee business partner with Lakme Lever Pvt Ltd. She said, in service sector, it is important to win and maintain client’s trust. Speaking about her marketing strategy, she said that content marketing works well for service industry as it educates and brings about awareness in clients.

Sarang Upganlawar, Director of ICAD said, “In service sector, satisfied customer is most important as they are the brand ambassadors of your brand. Such satisfied customers spread positive word of mouth which in turn helps you to increase your business.” He said that branding and result both were important for success in service sector. “Emotional support is also of great importance for the clients in service sector,” he noted.
At the outset, Shilpa Agrawal, Chairperson of VIA Marketing Forum gave the opening remarks and highlighted the topic for panel discussion. Welcome address was given by Suresh Rathi, Vice-President of VIA.

The panelists were welcomed with floral compliments by Shilpa Agrawal and Suresh Rathi. The panel discussion was moderated by Akash Agrawal, Chairperson of VIA ED Forum. The proceedings and introduction of panelists was done by Shikha Khare, Convener of VIA Marketing Forum. This programme received an overwhelming response and was attended by professionals, students, businessman, retailers, industrialists.