‘Entrepreneurs must be ready to face challenges’

Source: The Hitavada      Date: 06 Jan 2017 09:33:59


Business Bureau,

GURUPRASAD Shenai, a certified corporate trainer and motivational speaker from Mumbai, conducted a workshop for the micro, small and medium entrepreneurs (MSMEs) and other members at Vidarbha Industries Association (VIA) on how to effectively and effortlessly scale up their business, by behavioural modification. The program was organised by the Entrepreneur Forum of VIA in association with the Butibori Manufacturer’s Association (BMA).


According to Shenai, the greatest challenge any business faces today is fast obsolescence in the ever changing environment. Many industries are forced to close down as they are unable to cope up with the fast paced change. One should be prepared to accept any challenge the business encounters with a fearless approach.
He said that, many businessmen start by drawing unseen boundaries around them, by visualising anticipated challenges. These anticipated challenges actually become limiting factor for the growth of business. “The entrepreneurs must evolve his/her own solution to overcome such challenges,” he said.


This could only be possible with behaviour change i.e. overcoming fear by oneself. The entrepreneur should not keep thinking about the past problems and get bogged down. Instead he should think positively and accept past challenges as learning lessons and move ahead. Past constraints should be used to tap the huge potential that market has to offer. It is very important to analyse how much time one spends in thinking about the problem and how much time one actually spends in problem solving. Clarity of thoughts and maturity in dealing with the problem becomes imperative.


Shenai spoke about the common problem of the ‘founder’s trap’ when the businessmen considers himself the ‘be all and end all’ of everything and suffers from the ‘I know all’ mentality, which affects the scaling up of business. He suggested that one should take a step back and view business objectively, in a detached way, to think clearly and arrive at a sound conclusion. It would be a positive attempt to scale up any business.


Shenai had also asked the entrepreneurs present, to list out the everyday challenges faced by them. He then proceeded to examine each challenge and suggested some practical and logical steps to counter them.
Akash Agrawal, Chairman of Entrepreneur Forum talked about the significance of scaling up a business. He said that earlier business was like riding a bicycle where one had to maintain a balance to stay in the race but in today’s competitive world, business is no less than scaling up the Mount Everest, where an entrepreneur has to fine tune all his skills to scale up and stay at the top. Dr Suhas Buddhe, Secretary VIA also spoke on the occasion and said that SME’s should find ways and means of scaling up.


The speaker Shenai was welcomed by Dr Buddhe and introduced by Manish Sanghvi, Vice-President of BMA. Programme was conducted by Anita Rao, Convenor Entrepreneur Forum.