‘Rheson is not just a celebrity label’

Source: The Hitavada      Date: 25 Nov 2017 09:09:59


Actress Sonam Kapoor says that Rheson, a fashion label that she owns along with her producer sister Rhea, is not just a celebrity label but a high-street fashion brand by two sisters who happen to be in the Indian movie business.“Rheson is not just a celebrity label - it is high-street fashion brand by two sisters who happen to be in the Indian movie business. We plan to continuously invest and grow the brand to make it India’s leading homegrown high-street fashion brand,” Sonam told.

“The brand is meant for every Indian girl - no matter her age or her body type. We have always stated that we don’t believe in a specific ‘target audience’ - one should wear whatever makes one happy; age, weight, body type are no bars! Our clothes are for every Indian girl. Period,” she added.

Rheson comes from the combination of Rhea and Sonam’s first names and is known for its collection that is designed to be quirky, affordable and for daily wear. The brand made its debut this year with a huge expansion plan. “Rheson was launched in May 2017 with Shoppers Stop and we have had a super successful debut. We are now extremely excited to expand this collaboration by launching Rheson on Shoppers Stop’s exclusive flagship store on Amazon.in.”

(IANS)