Dip in mercury raises demand for winter wear in city

Source: The Hitavada      Date: 30 Nov 2017 15:04:54


Business Bureau,

WITH the dip in temperature the demand for winter wear and woollen clothes is on the rise. People can be seen flooding the shops and showrooms selling winter clothes across the city. The rising demand for winter wear has set the cash registers ringing. “There is a tremendous demand for winter wear from the citizens due to drop in temperature,” said Rajendra Jain of Oswal Woollen Sale situated below Vishal Furniture, Sitabuldi while speaking to The Hitavada on Wednesday.

He depicted a rosy picture and said that people in hordes were flocking to his shop to buy the latest in winter wear. On display are the newest designs in leather jackets, sweat suits, woollen sweaters, shawls etc.
There is everything for the entire family regarding winter wear at his shop. There are colourful sweaters, stoles and caps to choose from.

Also, there is a huge range of jackets and sweat suits which are the most sought-after by the teenagers and the college-going youth.
Some of the hottest selling items are the shrugs and punchus. Also, people are buying socks, stoles, babasuits, inner wear, woollen blouse, home wear shoes, cardigans lohi, etc., to protect themselves from the bitter winter cold.

At Oswal Woollen Sale, sweat shirts are available in the range of Rs 400 to Rs 2,500, sweaters from Rs 400 to Rs 2,800, jackets from Rs 500 to Rs 4,100, shawls from Rs 110 to Rs 2,000, stoles from Rs 100 to Rs 1,000 and inner wear from Rs 180 to Rs 750.

He said that in November, which happens to be the peak season, the demand for woollen clothes was lower compared to last year. But, he was expecting the mercury to fall further below the 10 degree Celsius mark in December. This would push up the demand for woollen clothes even further. Most shops dealing in winter wear had stocked the latest designs and variety and were doing brisk business, he pointed out.

Jampa Thai, President of Tibetan Refugee Sweater Market, situated behind Ashirwad Theatre, said that the winter wear business mostly depended on the cold weather conditions and falling temperature. This year, the cold arrived one-month late and the month of November was not up to the mark compared to the previous year during the same period.

“We expect the temperature to fall in the month of December. This will increase the demand for winter wear,” he said.
The Tibetan Market has stocked the latest designs and new variety of winter wear. From the last one week, there has been an overwhelming response to the items on display at the market due to the dip in temperatures. Families can be seen buying woollen clothes for the entire family.

There are more than 75 stalls displaying good quality winter wear at reasonable prices. The footfalls consist of mostly middle class families.
The price range is from Rs 10 to Rs 2,000. Also, the winter clothes are sold at fixed prices so that people do not have to spend a lot of time bargaining. The stalls display new and latest colourful varieties in jackets, sweaters, shawls, gloves, reversibles, caps, knee caps, stoles, kids woollen clothes, etc.

On Saturdays and Sundays, the footfalls doubled compared to other days of the week, he said.
He expects the temperature to dip further during the month of December.