ITC, PepsiCo, Hershey line up big investments in India

Source: The Hitavada      Date: 04 Nov 2017 11:02:33


NEW DELHI,

Nov 3,

(PTI),

DOMESTIC and global firms, including ITC, Pepsico and Hershey, on Friday announced plans to invest billions of dollars in India’s food and agri sector as they look to tap one of the world’s fastest growing economies. While diversified conglomerate ITC said it would invest over Rs 10,000 crore to set up 20 integrated food processing and logistics facilities, PepsiCo reiterated that it along with its partners would invest USD 2 billion in the next five years. US-based confectionery major Hershey Co said it is likely to invest USD 50 million in the next five years to grow and expand its presence in India.

The announcements came during the ongoing 3-day World Food India event here. ITC, which inked an MoU with the Ministry of Food Processing Industries, said the planned 20 new integrated facilities will produce branded food products, including Aashirvaad atta, Sunfeast biscuits, YiPPee! noodles, Bingo! snacks, B Natural juices, and processed fruits and vegetables. Bullish on the Indian market, ITC CEO Sanjiv Puri said: “With a population of 1.3 billion, India’s consumption market is projected to triple to USD 4
trillion by 2025 with the bulk of expenditure going into
food products.”

Improvement in agricultural yields and increase in the level of processing from the current 10 per cent to 30 per cent can increase the GDP by as much as 5-fold, he added. “I am happy to say we are going to invest over Rs 10,000 crore in setting up food processing facilities on a pan-India basis,” he said.  Similarly, PepsiCO said it along with its partners will be investing USD 2 billion in India in the next five years, which is part of its previously announced investment plans. “These investments in total are designed to accelerate our transformation journey towards a healthier portfolio,” the company said. It inked an MoU with Ministry of Food Processing Industries in this regard.

Hershey, which has been selling its products such as milk shakes, syrups and spreads and brands such as Jumpin, Nutrine and Smart Cook, in India since 2008 said the country is one of its key international focus markets. “We anticipate an investment of about USD 50 million during the next five years as we focus on growing and expanding our presence in India,” Hershey India Chairman and MD, Praveen Jakate said.

Speaking at the inauguration of event, Nestle Chairman of Board of Director Paul Bulcke said top priority should be given to investment in building agriculture capacity amid challenges of scarce natural resources, rising population and growing food demand. Unilever Global President Amanda Sourry said,  “The world is looking towards India. The opportunities for foods in India are huge. We at Unilever are excited at opportunities in India.” She said rich agri-resources in India create an optimal opportunity to scale up the processing industry here.

HUL CEO & MD, Sanjiv Mehta said: “India is an attractive destination by any yardstik which you look at. We are talking about one of the most attractive markets and as the economy grows, there would be more people coming and moving up.” Metro AG COO and Metro Cash and Carry CEO, Pieter Boone said recent policy decisions to improve ease of doing business coupled with demonetisation and GST were now driving positive overhaul in the economic environment.