Modi becomes world’s most followed leader on Instagram

Source: The Hitavada      Date: 13 Apr 2017 09:13:24


NEW DELHI,

Modi is followed by Trump, and the Pope

WITH 6.8 million followers, Prime Minister Narendra Modi has become the world’s most followed leader on Facebook’s photo-sharing app Instagram, a new study revealed on Wednesday.


Modi, who was at third spot on Instagram last year, is closely followed by the US President Donald Trump with 6.3 million followers, said the study conducted by global public relations firm Burson-Marsteller.


The study looked at the activity of the 325 Instagram accounts of heads of state and Government, and foreign Ministers over the past 12 months.


Though Modi has only 53 photos posted on his account, he has been termed as the most effective world leader on the photo-sharing app, considering that each of his posts receives an average of 223,000 interactions.


“Leaders around the world are creating online communications that convey global social and political context while also sharing a sense of personality and creativity. Leaders of business and all other sectors can learn from Governments’ use of Instagram,” said Don Baer, CEO of Burson-Marsteller, in a statement.


At third place is Pope Francis with 3.7 million followers, a place ahead of the White House account that has 3.4 million followers.