‘Content and creativity must for success in digital marketing’

Source: The Hitavada      Date: 20 Apr 2017 09:19:35

Business Bureau,

VIA Lady Entrepreneurs’ Wing organised a two-day workshop on ‘Digital Marketing’ at VIA Hall, Nagpur. Varsha Thakare, Chairperson of Women and Children Welfare Committee was the chief guest.

Speaking on the occasion, she said, the importance and usefulness of digital marketing has increased. Maximum people are aware about the digitisation but lack in knowledge of digital marketing. They should market their products by using available digital tools.

Pragati Gokhale, Principal Scientific Officer of Mahatma Gandhi Institute for Rural Industrialization (MGIRI) explained in detail about digital marketing and website development. Digital marketing is extremely cost effective as compared to print media and one can reach target audience. She also explained the importance of analytics to understand the impact of the post on the audience.

She suggested that whether one’s website is static or dynamic, it should definitely be responsive or mobile friendly as today mostly people view websites from their smart phones. She said that one should not go for Apps as downloading an App needs a lot of memory space and hence not preferred by people. One can design one’s website using wordpress. She said that one should keep short and sweet domain name that people can remember. She also suggest to have web analytics in place to keep a track on number of visitors, bounce rate as this can come handy in framing the marketing strategy.

Gokhale suggested the use of various social media networks like Linked in, Facebook for promoting business. She also suggested to take the benefit of websites like Market Mirchi, Rural Haat for selling products on-line.

She further said that story telling or relevant content could help in engaging target audience. Story telling could be done using blogs. She recommended websites such as blogger.com, bloggeradda.com. She suggested that Quora can be used for lead generation. For e-mail marketing, she recommended the use of mail chimp and also suggested the use of e-mail extractor software.

She also explained about Search Engine Optimization (SEO) and reaching organic target audience through algorithms. She further added the use of adwords as an option for Search Engine marketing.

Saniya Pervez, BE and research intern, VNIT, explained in detail the various social media platforms available like Facebook, Tumblr, Twitter, Linkedin, Youtube, Pinterest. She suggested the use of flash software for preparing GIFS. She suggested that the creatives to be shared with the target audience should be simple and out of the box. She suggested that one should not market one’s product directly. “Good sense of humor works well to connect with the audience. Daily updates/engagement is must to keep the audience glued,” she noted.

Explaining about Instagram, she suggested one should make use of creative hashtags. “There is also an option to create group on Instagram. Twitter is a platform to share correct and technical knowledge and one should not directly pitch one’s product on Twitter,” he added. She said that one should take care that Youtube videos are not monotonous. She also suggested that one should not try to use all the platforms together as one would not be able to justice to it.
Earlier, Shachi Mallick, Chairperson of VIA LEW welcomed Varsha Thakare, Pragati Gokhale and Saniya Pervez. The inauguration was done traditionally by lighting the lamp. The programme was conducted by Manisha Bawankar and Vandana Sharma. Vote of thanks was proposed by Reeta Lanjewar, Secretary of VIA LEW. The programme was attended by large number of entrepreneurs, students and housewives.