Ford launches ‘Sports Editions’ of Figo, Aspire

Source: The Hitavada      Date: 20 Apr 2017 09:28:15

Business Bureau,

FORD India introduced sharper and spirited ‘Sports Editions’ of hatchback Figo and compact sedan Aspire in Nagpur, further enhancing the fun-to- drive credentials of its two popular and extremely capable models.

“Fresh, dynamic, spirited and sporty, the new Sports Editions of Figo and Aspire are all set to take customers on an exhilarating ride and deliver the real fun-of- driving,” said Saurabh Makhija, General Manager, Sales-West, Ford India while speaking at a press conference on Wednesday.

“Since their launch, both Figo and Aspire have set new benchmarks in the segment from the maximum airbags-on- offer to lowest cost of service. The launch of Sports Editions is yet another stride in our commitment to introduce products that customers want and value and will help us further strengthen our position in the segment and industry at large,” Makhija said.

Featuring a dozen design and performance enhancements, the Figo Sports Edition will be available across dealerships (ex-showroom Nagpur) at Rs 7,43,213 (1.5 Diesel Titanium) and Rs 6,50,904 (1.2 Petrol Titanium). The Ford Aspire in Sports Edition is priced at Rs 783,552 (1.5 Diesel Titanium) and Rs 670,663 (1.2 Petrol Titanium), he said.

Both the models are available with a choice of two powertrains -- 1.2l TiVCT petrol engine, generating a peak power of 88 PS and fuel efficiency of 18.12 km/l and 1.5l TDCi diesel engine that generates class-leading power of 100 PS and fuel efficiency of 24.29 km/l, he added.

The Ford Figo and Aspire Sports Editions will be available in five and seven exciting colours like Ruby Red, Sparkling Gold, Oxford White, Tuxedo Black, Deep Impact Blue, Ingot Silver and Smoke Grey, Makhija said.

The Figo and Aspire Sports Editions are available at Ford authorised dealers Sequel Ford, Indora Square and Arun Ford, near Khamla Square, Ring Road.
Also present at press meet were Zuzer A Vali, Director of Sequel Ford, Sachin Tiwarkhede, GM, Sequel Ford, Karan Patni, Director of Arun Ford, Ravi Joshi, CEO of Arun Ford, Pankaj Jain, Director Parshav Ford, Chandrapur, Saloni Jadhav, Director Jadhav Ford and Avik Das, RSM, Ford India Ltd.