Happiness Ambassador

Source: The Hitavada      Date: 15 Jun 2017 14:14:52




Underlining its purpose of flipping every frown and turn it upside down, SONY SAB, India’s only family humour channel, has launched its a new brand identity. The ‘re-energised’ channel will see a new line up of comedy shows, lively packaging and vibrant visuals aimed at providing an enriching and revitalised visual experience to its audiences. 

The new logo features happy colours including bright orange and yellow symbolising vibrancy yet comfort and warmth with a little oomph in the purple. Varun Dhawan has been roped in as a ‘Happiness Ambassador’ for SAB. Varun brings in the desired youthfulness, fresh of wave energy and contemprariness to the brand.

The channel promise of Haste Raho India is being brought alive through a series of brand films anchored by Varun against a fresh and energetic foot tapping music track. The new brand personality is aligned to changing aspirations of new India. The laughter movement is being driven by a line of shows with refreshed flavour of comedy, keeping core of the content intact. Recently launched Sajjan Re Phir Jhoot Mat Bolo along with upcoming line up of shows like TV, Biwi Aur Main, Tenali Rama, Shankar Jay Kishan, 3-in-1 and Aadat Se Majboor will herald a youthful, contemporary and relatable feel.
The latest look of SONY SAB went live on June 13.