Rainwear traders expect demand to pick up by mid July

Source: The Hitavada      Date: 11 Jul 2017 09:39:51


Business Bureau,

THE cash registers, which were once ringing, have suddenly gone silent as the demand for rainwear has dried up at most of the shops due to scanty rainfall during the first 10 days of the month of July. Traders in rainwear have been disappointed due to unfavourable weather conditions which has cooled down the demand for raincoats and umbrellas.

“The rainwear business is heavily dependent on the Monsoon,” said Rajendra Jain of The Raincoat Sale located at Sitabuldi while talking to The Hitavada on Monday.
He said that most shops dealing in rainwear were witnessing a deserted look as footfalls had drastically come down. But, most traders were still optimistic and anticipated the Monsoon to pick up momentum within a few days. With this, they also predicted the demand to flare up. The Meteorological Department has also forecast that rains would resume from July 13-14.

He said that if the rains arrived by July 13-14, the demand would pick up. With this, the traders would get a golden opportunity to sell off their existing stock. “This season the rains have not been regular in nature but is coming in intervals,” he said.

In the month of June, which happens to be the time when schools open, about 80 per cent of the stock of kids raincoats were sold out at his shop. During that period, about 50 per cent of the stock of gents and ladies raincoats had also been sold out.

The demand for men’s and ladies raincoats had not picked up due to absence of rains.
The remaining stock would get sold out if the rains started lashing the city within the next few days, he added.
Ajay Chourasia of Chatta Bazar, Sitabuldi said that the advancement of Monsoon had been delayed by a week which had affected the demand.
“It seems that the rains have skipped the city this year,” he further said.

The months of July and August happens to be the peak period for selling rainwear. The demand for rainwear has slowed down from the peak levels seen during the month of June.

Traders in rainwear are expecting sufficient rainfall within the next few days as predicted by the Meteorological Department.
“The weather is unpredictable but rains will come,” he said in an optimistic tone.