Taking city fashion to newer levels

Source: The Hitavada      Date: 16 Jul 2017 11:02:32


By Farina Salim Quraishi

FOUR years, eleven shows and scores of success stories - it didn’t take much for Genda Phool, city’s signature fashion event, to become synonymous with
class and exclusivity in and around Nagpur.
Genda Phool exhibitions are among the eagerly awaited fashion fests by fashion connoisseurs, as was evident by the steady footfalls and excited mummer of the awed and impressed clients, at Hotel Centre Point on the rainy Saturday afternoon.

Such is the variety and quality of the products on display that even those with a passing interest in lifestyle and fashion could easily spend an entire day browsing among the unique regalia, and show organisers, Ketki Dalmiya and Gauri Jhaveri attribute this to their focus on quality.

“Three-four years back, we felt the city’s fashion connoisseurs didn’t have any options but go to metro cities to buy quality designer stuff. Previously, even a small exhibition in the city attracted customers in droves, with most of the stuff selling like hot cakes. This made us come up with Genda Phool, where we exhibit world-class designer items,” stated Ketki Dalmiya.

Genda Phool not only gave fashionistas of city their favourite hang-out, but also provided a great platform to budding women entrepreneurs. “It’s very nice to see women breaking out in the entrepreneuring field through Genda Phool. In this exhibition, we have several housewives showcasing and selling their exceptional stuff to a positive response. Rudraksha (event decor) led by Payal Puri and Vidhi Dagar, or Sunita Bhargava of Floral Cut or even Bhanu Kapas from Kolkata, who specialises in pintucks, all have been value additions to Genda Phool. It’s such a joy to see these women scripting their success stories with ours,” added Gauri Jhaveri with a hint of pride and goes on to say that 50% of their profit goes to charities working for children.

Juggling domestic duties along with professional commitments, both Gauri and Ketki agree that it is not easy organising Genda Phool single-handedly, but say the gains outweigh the pains and promise to come back stronger in their next showing in the city.