Plasto ropes in Hrithik Roshan as brand ambassador

Source: The Hitavada      Date: 04 Jul 2017 09:48:18


Business Bureau,

Plasto’s unit in Nagpur becomes world’s largest single tank manufacturing facility

THE country’s leading water tank and pipes manufacturing company, R C Plasto Tanks and Pipes Pvt Ltd has roped in superstar Hrithik Roshan as its brand ambassador. The contract between Plasto and Hrithik is for two years. During this period, Hrithik Roshan will be promoting Plasto products through its commercials. This was revealed by Vishal Agrawal, Director of the company while talking at a press conference on Monday.

He said: “Since 30 years Plasto is a household name through its high quality products and 12,000 plus dealer network. It is also remarkable that the factory of Plasto on Hingna Road, Wadi, Nagpur has become the world’s largest single location water tank manufacturing unit.” The unit has produced more than 60 crore (600 million) litres of water tanks in 2016-17.

Expressing happiness on making Hrithik Roshan the brand ambassador of Plasto, Director of Plasto, Nilesh Agrawal said: “We find Plasto and Hrithik very similar. The aesthetically designed Plasto 4-layer gold tank is very attractive and is India’s largest selling 4-layer tank.” The four layers keep water safe from harmful UV rays and keeps water cool in high temperature. Its robust strength is unmatched and the attractive design makes it different from others. Every product of Plasto is made up of 100 per cent food grade plastic material which keeps the water safe for drinking. Therefore, Plasto has become the trustworthy, strong and favourite brand. Hrithik Roshan’s ‘Greek God’ like look, strong personality and a trustworthy performance makes him a superstar. All this has made Plasto to choose Hrithik as its brand ambassador.

The purpose of Plasto is to enhance its credibility and to provide its customers with better production and services.
On Plasto’s expansion plans, he said that it was setting up two mega projects with a total investment of Rs 782 crore within the next five years.

The first mega project consists of tanks and sanitaryware products involving an investment of Rs 332 crore. The unit will be spread over an area of 13 acres which has already been purchased at MIDC, Hingna. In this project, Plasto will also be introducing new high quality products with the latest technology. It would be introducing the first six-layer tank, foam tank and loft tank with blow mould technology. It would also produce new line of sanitaryware products like water taps and fittings.

The second mega project is a packaging unit to be set up with an investment of Rs 450 crore. “Talks with the Government are underway for suitable land,” said Vaibhav Agrawal, Director.

The company was providing employment to 1,000 direct employees which would increase to 4,000 to 5,000 employees after setting up the two new units, he further said. Currently, Plasto has registered a turnover of Rs 400 crore and plans to achieve Rs 1,000 crore turnover within the next three years. It has a growth rate CAGR of 35 per cent.

Plasto Group of Companies is an ISO 9001-2008 certified group and consists of R C Plasto Tanks and Pipes Pvt Ltd and Vaibhav Plasto Printing and Packaging Pvt Ltd, established in the year 1986.

Plasto produces 3 and 4 layer tanks with capacity ranging from 225 litres to 10,000 litres. Plasto also aims to export its products in near future.