AMPM’s signature couture ‘Pishtaq’ admired by elite clients

Source: The Hitavada      Date: 30 Aug 2017 10:39:16


 

Business Reporter,

RAIPUR,

AMPM, the standalone store showcasing internationally renowned designers Ankur Modi and Priyanka Modi collections is again in the limelight for introducing their signature
couture collection ‘Pishtaq’ for two-days on August 29 and 30.
Situated at House of Aura, PWD Square, Civil Lines, Raipur, the AMPM store has received extraordinary response n the first day of introduction of Pishtaq collections. It is inspired from the Taj Mahal with strong focus on its history, architecture worldly artwork and above all a symbol love.


Taking the unmatched essence and lively beauty of this spectacular monument, forty unique pieces have been created. Curated into a careful selection of flowing ensembles consisting of long jackets, capes, gowns, skirts, draped saris, dhotis, anarkalis and lehengas, each piece is replete with luxurious fabric like organza, velvet, types of silk and weaves laced with threads of silver and metal.


A multitude of techniques have been used on the Pishtaq collections amongst them heritage ones like Mukaish and Zardozi. Even intricate pearls have been sewn into garments in some cases taking weeks as they have all been exquisitely and painstakingly embroidered by hand.


The endeavour of this lien is to give immense value to the customer today, with a range of multi-functional designs, which can be worn together or separately. It has the major advantage to suit different occasions, yet still befitting all.