Godrej aims to be top three player in front load washing machines

Source: The Hitavada      Date: 31 Aug 2017 09:03:23


Aug 30,


GODREJ Appliances has set a target of garnering 10 per cent marketshare in front load washing machines by 2020 as part of its plan to be a top three player in this category, a company official said on Wednesday. The firm currently has a presence in automatic and top load washing machines, Godrej and Boyce Manufacturing Company Assistant General Manager-Marketing Lancelet L J Mendonca said.

“With this launch, we are having presence in all the segments,” he told reporters after unveiling the company’s first front load washing machine under the sub-brand “Eon”. The industry has been witnessing growth in the front load washing machine category with an annual rate of 16 per cent year-on-year, he said. To a query, he said that the overall washing machine volume was around 60 lakh units.