Pantaloons makes record with ‘Denim Ganpati’ idol

Source: The Hitavada      Date: 01 Sep 2017 09:37:57


Business Bureau,

Pantaloons, one of the established brands in the country and a leading family fashion destination from Aditya Birla Fashion and Retail Limited, has created a record of its kind. It has found place in the ‘India Book of Records’, for creating the tallest ‘Denim Ganpati’ idol made by using 600 pairs of denims. The Denim Ganpati stands nine feet tall and is installed at the Pantaloons Chinchwad store in Pune.

Expressing his virew on the matter, Shital Mehta, CEO, Pantaloons, Aditya Birla Fashion and Retail Limited said, ‘This is a moment of pride and excitement, as we enter this prestigious record that honours excellence. We are delighted that our Denim Ganpati idol has been recognized for its uniqueness as it has been attempted by a fashion brand for the first time.

We will also be donating the denims used in the making of Ganesh idol to Maher Foundation, which works towards the upliftment of children and women.” The eye-catching nine feet tall Denim Ganpati is a vision of grandiose and impeccable grace, adding fervour and zing to the most loved festival “Ganesh Chaturthi”.

The Denim Ganpati is the pride of Pantaloons and will be open for darshan at the Pantaloons Chinchwad store from 11 am to 9.30 pm till Sepetember 5. As part of the consumer engagement program during the ten-day festival, Pantaloons has organised fun activities which includes Ganpati idol making competition using clay, cookery classes encouraging women to use microwave based recipes and modak making competition.
Pantaloons, a division of Aditya Birla Fashion and Retail Ltd. is one of India’s largest and fastest growing fashion retailers.