Vicco Turmeric Moisturising Cream’s new ad campaign

Source: The Hitavada      Date: 28 Sep 2017 09:52:46


Business Bureau,

SKIN is vital element of body. It not only controls the loss of valuable fluid but prevents the penetration of noxious foreign materials and radiation. Vicco Turmeric Moisturising Cream is protective and emollient skin cream. It leaves a continuous but non occlusive oil film on the skin.

There are two basic reasons for dry skin. The first is due to prolonged exposure to low humidity and air movement, which modifies the normal hydration gradient of the skin (stratum corneum).

The second is due to physical or chemical changes in the skin due to processes such as ageing, continual degreasing etc.
Changes due to ageing are held to be largely due to influence of ultra violet rays, which seems justified when one considers the difference between the skin on parts of the body which are habitually covered and on those not covered. The cream protects a persons skin from ultra violet light.

Vicco Turmeric Moisturising Cream protects ones healthy skin from the effect of a severely drying environment. It also reduces the rate of transepidermal water loss through old or damaged skin. Vicco Turmeric Moisturising Cream is made from the combination of the sterling and traditionally known antiseptic turmeric and the fragrant and soothing sandalwood.
Vicco Turmeric Moisturising Cream is very useful to prevent or minimise the harmful effects of solar radiation. It can also be used to provide a satisfactory foundation base for make up, since it is not too greasy. The shooting of the ad film is completely done. The ad film is directed by Vivek Kamat.