Kent RO presents film on Kashmir

Source: The Hitavada      Date: 07 Sep 2017 09:22:15


Business Bureau,

Union Home Minister Rajnath Singh dedicated a short film made by Kent RO to nation recenly at a function hreld in presence of Hema Malini, Member of Parliament, Mahesh Gupta, Chairman-Kent RO Systems and others. Kent RO made the film as a part of its corporate soial responsibility (CSR) activity. It is created by Law & Kenneth Saatchi & Saatchi.

While dedicating the film to the nation, Rajnath Singh said that Kashmiris play important role in development of the nation. “We wish to ensure a promising future for the people of Jammu and Kashmir”. The film showcases the warmth, oneness and love that the citizens share with Kashmir and its people. It is a joyful celebration of a diverse country that we inhabit, Kashmir included. The film splendidly appreciates the mesmerising beauty of the valley of Kashmir and its people. Commenting on the film Mahesh Gupta, said, “It celebrates the beauty of Kashmir and its people, and celebrates the love and togetherness that we share as a nation. India is a one big diverse family and Kashmir is an integral part of our lives. And we need to celebrate it.”

Hema Malini has been the curator of the film, working closely with Gupta, Kenneth and the team to ensure this message is captured and shared with the nation. Sharing her thoughts on this initiative she adds “As an Indian, this film is my attempt to reach out to Kashmir and touch the hearts of our brothers and sisters in the Valley.”

The film is conceptualised by Praveen Kenneth, Chairman - Law & Kenneth Saatchi & Saatchi. Connecting everyone in the country, the viewers will undoubtedly be left spell bound. Legendary film maker Pradeep Sarkar directed the film.