Pomegranate prices skid as production soars

Source: The Hitavada      Date: 03 Jan 2018 10:00:54


Business Bureau,

With the city’s wholesale fruit market getting ‘over supply’ of pomegranate, its prices are not merely falling in the current season but they have already touched its lowest level in the last three years. Pomegranate that did not fall bellow Rs 45 per kg mark in the last two to three seasons in the wholesale market, is now selling in a price range of Rs 20 to Rs 25 per kg in the Kalamna market.

Market observers told The Hitavada on Tuesday that bumper crop of pomegranate has been recorded in Marathwada and adjoining places. Besides, horticulturists in Vidarbha and adjoining states are supplying significant quantity of the fruit in the markets.

“As of now, we are receiving 55 to 60 truckload of pomegranate per day from places like Solapur, Ahmednagar, Parbhani, Aurangabad, Buldhana and Osamanbad among other places which is nearly four times more than what we used to get till last year,” said Rajesh Chhabrani, one of the leading fruit merchants based in APMC Kalamna.
According to the wholesale fruit dealers, people in the city and nearby places generate demand of 12 to 15 truckload of pomegranate per day.

However, Chhabrani said demand for the fruit is at low in the January-February period. “This is not a period when fruits are in good demand and thus prices are falling. I believe that the prices would further dip in coming days,” he predicted.
Interestingly, pomegranate prices have been falling despite of the fact that the season of orange has come to an end. “Normally when the season of oranges end, pomegranate enjoys demand and its prices go up. But in the current scenario it is not happening,” Chhabrani.

Apart from this, experts in the field also said that area under cultivation of pomegranate has been gradually growing up all over the country. This has further impacted the supply and demand equation. In the meanwhile, diluting prices if pomegranate is giving tough times to the farmers who were expecting good returns.