Footfalls dip in flower market, prices see 50% drop

Source: The Hitavada      Date: 12 Oct 2018 10:45:30


Business Bureau,

Festive season is expected to take demand of various products and commodities to new high. This is what is seen every year especially when people celebrate festivals like Diwali and Dussehra. People lavishly spend money on many items and subsequently create positive sentiments in the markets all over. However, the current scenario in the city’s flower market is defying these assumptions.

According to the flower traders based in the wholesale Netaji Market located in the heart of the city near Bhide Girls High, Sitabuldi, the trade has squeezed to almost half. They told The Hitavada that buyers are shying away from the market because of which there are no takers for flower despite of the fact that festive season is at its peak.

Jayant Rannaware, President of the Mahatma Fule Pushpa Utpadak Sangh said that there has been 50 per cent fall in footfalls in the market. “We used to see large number of people visiting the market during Navratra and Dussehra to buy different qualities of flowers. They were the ones who would generate huge demand for flowers. But this year, they are not coming in desired numbers and that has been adversely affecting our trade,” he said.

Rannaware said that lack of parking facility in the flower market, ongoing construction of roads around the area and work of Merto Rail project are responsible for low turnout of buyers. “Most of the roads leading to the market are either blocked or diverted to facilitate the construction work. Besides, on some roads the authorities have allowed traffic only from one direction. These are causing inconvenience to the buyers and big chunk of them are avoiding to come here,” he said.

Rannaware also said that because of poor demand, prices of flowers have dipped significantly. Price of Marigold that is supposed to be between Rs 30 and Rs 40 per kg during the season, has come down to Rs 10 and Rs 15 per kg.
Roses, one of the best selling varieties during the festival, is sold at a price of Rs 80 to Rs 100 per kg against its expected price of Rs 150 per kg.

Rates of other varieties of flowers are also trailing. Another flower trader, who wished not to be quoted, also said that customers are unable to drive in vehicles in the markets. “As long as our customers are unable to bring in their vehicles here, we cannot expect good business. Nobody will come here in these narrow and congested lanes to buy flowers,” he said adding that the authorities should provide enough space for parking and complete the road construction work at the earliest possible.