Soaring prices fail to dampen spirit of shoppers this festival

Source: The Hitavada      Date: 25 Oct 2018 11:45:54


By Shaily Acharya,

The women are highly demanding for gold chains and diamond sets on this festival ‘Karwa Chauth’ which will be observed on October 27

Despite price hike of the products during festival, which is so obvious on occasions, the shopaholics are enjoying the festivity without ruining the spirit of celebration.
It is evident that whenever a festival occurs, the prices of the products needed especially on that occasion goes hike. Similarly, since last month the festivity is being witnessed all around the city and across country and now it is time to add on another celebratory with the celebration of ‘Karwa Chauth’ and ‘Diwali’.

The market is witnessing huge crowd of people doing preparations for the festivals. The prices of almost products have been hiked twice and thrice in comparison to last few years. Whether it is household decor items, outfits, jewelries or eatables, each product is being sold on higher prizes for which the customers and buyers are bargaining and at last cannot leave without buying it.

If talk about jewelries which are most favourite of women, it is being sold on the highest rates. For past few weeks, the jewellry stores are clocking up higher than usual sales in anticipation of many festivals lined up ahead. The women are highly demanding for gold chains and diamond sets on this festival ‘Karwa Chauth’ which will be observed on October 27. Husbands and mother-in-laws are splurging on the stores for buying jewels as ‘Karwa Chauth’ gifts for wives and daughter-in-laws respectively.

It is that time of the year again when hundreds and thousands of women across country gearing up for the much awaited ‘Karwa Chauth’.
Talking to ‘The Hitavada’ Shashank Bajaj, jeweller at 10 no Market told “No doubt prices of precious jewelries have been gone up by many folds. In comparison to last year, the prices have been hiked but this has not dampened the spirit of buyers. Women are still buying the expensive accessories. The market is observing unusually high number of male customers over the last couple of weeks, mostly looking for gifts for their wives.”

‘Karwa Chauth’ is one such festival that all newly-married women look forward to. As per Hindu traditions, the festival celebrates a wife’s devotion toward her husband and stands for her fasting to pray for the husband’s long and healthy life.

The ‘Karwas’ available in the market are also being sold at higher prices. Small earthen pots popularly known as ‘Karwa’ are also being sold from Rs 150 to Rs 500, depends on the designs and materials. Not only store shopping but also on-line shopping is witnessing great spike, where the customers are being lured with attractive offers.