Yet another true story unfolds in second edition of every child deserves care

Source: The Hitavada      Date: 26 Oct 2018 10:43:30


By Neha Gaur,

Brings alive the story of Nisha, a young girl with a rare genetic skin condition- Ichthyosis, and her journey of transformation with this campaign

A heart-warming campaign that went viral last year about another inspiring story, this time of Nisha, a young girl who has Ichthyosis, a genetic skin condition. The transformation of Nisha due to the love and care provided by her adoptive parents Aloma and David Lobo forms the crux of this digital video.

The second campaign continues to spread the idea that ‘Every Child deserves the touch of Care’. Created by Public is Singapore, the story is a first-person narrative by Nisha, an orphaned girl with Ichthyosis, who was abandoned by her biological parents when she was just two weeks old. Her life was transformed when she was adopted by Aloma and David Lobo, who despite having children of their own, gave Nisha a family which showered her with unconditional love The film gracefully captures Nisha’s story as she sails through the challenges and complexities of life, with her mother and a family at her side. It beautifully depicts how Nisha, who is an extraordinary girl, leads an ordinary, regular life- one of hopes, dreams and challenges- and how Aloma has brought her up in a way that is no different from anyone else.

Overwhelmed with the response to Nisha’s story, David andAloma Lobo, the parents of Nisha, the protagonist of the newly launched this campaign film said, “We are delighted that Nisha’s story is part of the globally acclaimed #TouchOfCare campaign. Our daughter’s story could not have been told in a nicer way, and we do hope that the millions of people, who see the Vicks #TouchOfCare film, are motivated to give unconditional love and care to vulnerable people, who need it the most.”

Soha Ali Khan, who also present at the film’s premier and was visibly moved by the film added “I was deeply inspired by Vicks’ first edition of this campaign, and I was excited and looking forward to know what the new film was about. It’s overwhelming… Aloma’s selfless care for Nisha and her normalisation of Nisha’s condition is a beautifully demonstration of how ‘family’ is beyond just biological relationships, and how real families are formed on the foundation of love and care.”

(The author is a health columnist)