Activa breaches 2 cr customer mark

Source: The Hitavada      Date: 27 Oct 2018 10:15:20



MIDWAY into the festival season, Honda Motorcycle and Scooter India Pvt Ltd has announced that India’s highest selling two-wheeler brand Activa, has once again created a new milestone. Honda’s iconic Activa is now the first scooter in India to breach the historic 2 crore customer mark. 

Minoru Kato, President & CEO, Honda Motorcycle & Scooter India Pvt Ltd announced this feat and expressed his gratitude to the 2 crore happy Indian customers, and said, “Over 18 years and 5 generations, Honda 2Wheelers India continuously added value to exceed customers’ expectations and making Activa the most preferred choice of Indian two-wheeler buyers. We are delighted that Activa partnered over two crore Indian families on the move in realising their dreams. As India’s love for Activa grows, we remain committed to take on new challenges and bring joy to our customers.”

While it took 15 years to achieve the first one crore sales, recent second crore addition has come in just three years, which is four times faster than time taken to acquire first one crore customers. Elaborating on the reason of success of Activa, Yadvinder Singh Guleria, Senior Vice-President - Sales & Marketing, said, “Since its launch in 2001 as Honda’s first two-wheeler in India, Activa has successfully re-activated the Indian automatic scooter market and redefined convenient mobility on two wheels for India. We thank all our customers for their continued trust in Activa over its five generations in 18 years.

Activa has continuously evolved ahead of times and we are elated by the confidence reposed across all ages, genders and geographies and are confident Activa will remain customers’ preferred choice this festival as well.”