Disruptive  Medium

Source: The Hitavada      Date: 12 Nov 2018 15:34:21


 

By Ravi Bansal

NETFLIX’S Indian content has often been characterised as niche by the critics due to lack of mainstream features as compared to its rivals but actor Madhuri Dixit believes the streaming giant has disrupted the Indian film industry. “I think stars will always be the stars but this is like a ground breaking thing where you disrupt the system and Netflix is doing that,” Dixit said at a panel discussion during the See What’s Next: Asia.

The 51-year-old actor said Netflix provided the options to its users and to drive her point home, she cited the example of her Marathi feature Bucket List and its Hollywood namesake starring Jack Nicholson and Morgan Freeman. “The thing is that people choose whatever they wantwhenevertheywant.Idid‘BucketList’recentlyandwhenItypeitin,it offered me Jack Nicholson and Morgan Freeman’s Bucket List. So you have choices, genres and all that you like, even suggestions. It’s a disruptor. I think it has a long way to go. Cinema will always be there but Netflix gives you freedom to make whatever you want to make.”

Filmmaker Leena Yadav, whose latest directorial Rajma Chawal will soon make its debut on the platform, said the big stars of Bollywood would eventually be “seduced” to work with Netflix. “I don’t think we are far from that because you have to get seduced by this platform.

Today, even the film shaving big stars don’t have the reach that Netflix has. You have a theatre in every room and house. Whenever you watch, it is the first day first show. I think it will seduce the bigger stars,” Madhuri added that her 1994 blockbuster Hum Aapke Hain Koun..! would have been a bigger hit if audiences had Netflix two decades ago. “There are two magical things in the world.

One is theatre or cinema and the other is internet. Netflix is a great marriage between these two. If we had the infrastructure that we do today, 20 years ago then it would have been great because even though Hum Aapke Hai Koun...! was very well received despite not having Netflix and everything it would have magnified,” Madhuri said. The actor will soon make her debut on Netflix with her Marathi production titled 15th August. The satirical film, set in a chawl in Mumbai, is about the struggles of middle class India.

Apart from announcing Madhuri’s production venture on the streaming giant, Netflix officials also announced eight more films releasing on the portal. It includes Firebrand produced by Priyanka Chopra and mother Madhu Chopra, LeenaYadav’s Rajma Chawal and Chopsticks starring Abhay Deol and Mithila Palkar among others.

 (IANS)