If this does not disturb us, then what will? - II

Source: The Hitavada      Date: 18 Nov 2018 09:56:52





- Vijay Phanshikar

THERE may not be available any authentic data about who actually are the most loyal customers of App-based food delivery services. As this is a recent development, statistical and demographic comprehensive details of customer-data base may not be available. Yet, a loosely conducted, interview based enquiry with delivery boys of different companies in the past one month revealed that the customers are mostly young people -- college students, young executives working in various establishments. “Our customers are almost addicted to our quick deliveries and prompt handling of their orders,” a sort of area supervisor of a delivery service said.

This is the actual issue I would like to bring to fore in everybody’s thinking. I feel duly concerned about the trend. I feel, we must think deeply about this trend that may not serve us well as a society in the long run. Hence this subject.

Let me make it absolutely clear that I am not in the least against the new App-based facility. In modern times, on-line services are going to become the order of the day. Everything is on-line -- from booking of your train and air tickets to your foods. The Government also seems to rely very heavily on this App-system as it promises to serve the people the fastest and the best. So, when the whole society is moving in one direction, I would never be the person to oppose this growing on-line culture. From this standpoint, therefore, the point I am trying to raise do not relate in any manner to the service providers; it relates to the issue of how young people are going away from home-cooked food and are getting into the habit for eating out. To that extent, the discussion also includes the growing habit or addiction to eating in restaurants.

The very fact that a lot of young people keep refusing to eat at home accusing that the home-cooked food is bland, is something that should worry all of us. In home after home in any locality, we will find increasing numbers youngsters ordering food on App-based services, or going out to have their snacks or even meals at eateries. Elders at home are often found complaining against or worrying about the growing habit of their youngsters of rejecting food at home and opting for food from outside sources. Just because such deliveries are most easily available at the click of a button, they indulge in such a habit. In many families, home-cooked food keeps waiting while the door-bell rings and a food-delivery boy hands over the ordered food and leaves. Let alone what televisions advertisements may show, the whole exchange is mostly very dry and smileless.

Then the youngsters grins, and sits down to devour the food. Mothers -- or even wives in some cases -- look on helplessly, not only because their efforts to cook at home have gone waste, but also because the youngster who orders the on-line food demonstrates disrespect for the home-cooked food that nursed him to health until now.
This is certainly a disturbing development. It is time we woke up and did something to stem this undesirable and addictive habit of our youngsters. If we fail to wake up in right time, then we may see further deterioration of our family institution. If this does not disturb us, then what will? -- may I ask!