‘E-commerce players following predatory pricing’

Source: The Hitavada      Date: 02 Nov 2018 10:11:32


MOBILE devices industry body ICEA said that e-commerce companies accounted for 45-50 per cent of handset sales last month allegedly due to predatory pricing. “In US, the e-commerce sale of mobile phones is probably 2 per cent. In India this month it has hit 45-50 per cent because pricing is extremely predatory.

That is a big challenge,” India Cellular and Electronics Association Chairman Pankaj Mohindroo said while releasing a joint report with McKinsey.