India continues to believe in Modi; seen as honest, decisive leader: Dailyhunt survey

Source: The Hitavada      Date: 02 Nov 2018 09:12:03




Dailyhunt, Nielsen India partner for India’s largest digital political survey: ‘Trust of the Nation’ with over 50 lakh responses.

Survey reveals more than 50 per cent of India believes a second term for Prime Minister Narendra Modi will provide a better future

Dailyhunt, India’s No 1, news and local language content
application, on Thursday, announced the results for its prestigious ‘Trust of the Nation’, political survey conducted by Dailyhunt with Nielsen India as Knowledge Partner. This survey is best described as India’s largest and most definitive independent political digital survey ever conducted in country, involving over 54 lakh respondents from India and overseas.

This unique survey covered the length and breadth of the country including voters from the real Bharat, i.e. voters
residing in tier II and III Indian towns and cities, apart from the key metros with active participation from first time registered voters in India. 63 per cent of the respondents expressed more or similar levels of trust in Narendra Modi as  compared to 2014 (when he came into power), representing satisfaction in his leadership capabilitiesfor the last four years.

More than 50 per cent of the respondents believe that a second term for Narendra Modi will provide them a better future. Using phones as an indicator for income levels, low and mid-range phone users comprising 90 per cent of the respondents, came across as Narendra Modi’s supporters, contrary to the high-end phone users. On a macro-level, Southern States barring Karnataka, seem to be more cautious about Modi’s leadership.

On one hand, prospective voters in Odisha have given a thumbs-up to Narendra Modi with high trust and belief scores, on the other, voters in Tamil Nadu are most skeptical on both fronts.
Chhattisgarh, Madhya Pradesh, Rajasthan all are currently keeping the faith in Prime Minister Narendra Modi. While Telengana is the only State bucking this trend.
60 per cent of the respondents seem to trust Narendra Modi the most in order to uproot the longstanding issue of corruption. Interestingly, AAP National Convenor Arvind Kejriwal got higher precedence over Congress President Rahul Gandhi in this category.

62 per cent of the respondents are confident that Narendra
Modi is the best fit to lead the nation during a national crisis, followed by Rahul Gandhi  (17 per cent), Arvind Kejriwal (8 per cent), Akhilesh Yadav (3 per cent) and Mayawati (2 per cent) respectively.

Speaking on the sidelines of the press conference, Bharat Beyond India, held in Delhi, India’s largest and most definitive independent political digital survey, Umang Bedi, President, Daily Hunt said, “The survey ‘Trust of the Nation’ truly embodies our objective to create a suitable platform for enabling people of real India, ‘Bharat’ to share their voices at large. We have managed to achieve rich, deep and meaningful insights with demographic, sociographic, location, state and language specific cuts of the data that provide a very intuitive pulse into the current Indian sentiment. The idea of ‘Trust of the Nation’ is in complete sync with Dailyhunt’s mission to be the Indic platform empowering a billion Indians to discover, consume and socialise with content that informs, enriches and entertain. We are also extremely thankful to our Research Science Partner Nielsen India for supporting the survey of this magnitude.”

“Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We are happy to be a part of this survey, where we used our gold standard scientific methodology to help design the study and analyse data received from Dailyhunt platforms to arrive at the findings”, said PrasunBasu, President, Nielsen-South Asia.