The Shirt Factory makes a big presence online 

Source: The Hitavada      Date: 03 Nov 2018 11:31:29


Business Bureau,

CITY-BASED men’s shirt manufacturing startup is making its presence felt on the e-commerce scene and competing with the biggest online brands of the country. “The Shirt Factory started operations in June 2017 and within a short span of time, it is selling about 200 shirts daily,” Bramha P Kanoria, CEO of The Shirt Factory said while speaking to The Hitavada.

The e-commerce startup is getting more than 5,000 visitors on its site daily. It caters mainly to online customers, offering them premium cotton, cotton blended and linen shirts at factory cost.

Being tech-savvy, Kanoria sensed a big opportunity and huge growth prospects in e-commerce. With a lot of research, he got the idea to start his new online venture of men’s shirt manufacturing and selling directly to customers without any middlemen thereby offering shirts at rock-bottom prices. He has a vast experience in crafting high quality shirts since 20 years from his earlier label ‘China Town.’

The objective is to deliver the finest shirts to one’s doorstep on the click of a button. As far as identifying the latest trends, creating designs, choosing and purchasing fabrics and accessories are concerned, they are the areas in which he personally gets huge creative satisfaction and handles personally. Today, The Shirt Factory has huge repeat buyers by its loyal customer base which speaks volumes about its value for money proposition.

“The biggest challenge is to market your label on the best search engines to target prospective customers in a cost-effective manner,” he added.

The Shirt Factory to hold two exhibitions

After a tremendous online national success the The Shirt Factory is organising an exhibition in order to bring about awareness and give citizens a first hand buying experience of high quality shirts at direct from factory prices.

The first exhibition is underway at City Gallery, Ramnagar Square on November 3 and 4. The second exhibition will be held at Ashoka Hall, Chitnavis Centre on November 5 and 6.