Prestigious award to Dass Jewellers, Shivaji Nagar

Source: The Hitavada      Date: 10 Dec 2018 09:41:51


Business Bureau

Dass Jewellers, a name synonymous with jewellery in the city of Nagpur, recently won the prestigious ‘India’s Coolest Store 2018’ award (West-Large Format). Sacheen Vastani received the award at a function recently. Dass Jewellers - Shivaji Nagar has many firsts to its name like introducing 22/22 KDM jewellery in 1997, the Karatmeter in 2003, Platinum Jewellery for Men in 2010 and Signature Jewellery “Sacheen Vastani” in 2016.

The area of the showroom is 6,000 square feet divided over two levels, with a double height space of 25 feet forming an impressive entrance lobby. The ground floor follows a language of straight lines and interesting angular patterns. The display is niches of varying sizes, helping in highlighting individual pieces of jewellery. The colour and material palette helps to enhance the spaciousness of the layout. The first floor is in sharp contrast to the more structured lines of the ground floor.

It is fluid and monochromatic and the liberal use of concrete for the floor and back display was an experiment which has paid off beautifully. The experimentation is not only limited to design, but also extends to the use of non-typical materials.
The double height façade ensures good visibility from the road and marks the store’s presence on the street very distinctly. The ground floor with its straight lines and angular counters is in contrast to the malleability of the gold it displays. The false ceiling and overhead lights are in sync with the counters creating an interesting composition of lines, angles and corners. The first floor is free flowing and monochromatic, almost as if the concrete followed an organic path of its own and again defies the straight, rigid lines of the diamonds it houses. The lighting too flows from warm white to yellow, loyal to the wares it highlights.