Commercial endorsement

Source: The Hitavada      Date: 21 Dec 2018 12:14:24


Bollywood newcomer Sara Ali Khan considers her Simmba director Rohit Shetty the “king of commercial cinema”.“I am a huge Rohit sir fan. I aspire for versatility, and I mean it. I messaged Rohit sir thrice and he responded on the third message. I think he is the king of commercial cinema. So, knowing that Rohit sir and Ranveer Singh were coming together, I had to,” Sara told the media Sharing the story behind her coming on board for the film, Shetty said, “Nobody approached Sara. She approached (us) herself. She literally cooked my brain by messaging me so many times. Sara happened because of Gattu (Abhishek Kapoor) because he also called me and asked me to cast Sara! He took the initiative and told me to watch footage of Kedarnath that they had already shot. Then I saw it and called her.”

The film Simmba addresses the issue of rape and sexual harassment of women, and how many times due to the negligence of police and political power, rapists walk free after the crime. The film shows how the protagonist Simmba, played by Ranveer, brings a change.
“Within 45 minutes of the film, the story gets into the serious zone... I think it is my responsibility to tell that story in a serious manner. When I, along with my team, watched the final cut of the film, everyone told me that I made a woman-oriented action film,” Shetty said.

Adding to it, Sara said, “The film is addressing the issue and that is my favourite part in the film. In a Ranveer Singh and Rohit Shetty film, the audience is going to expect high energy, entertainment and flying cars. Yes, those elements are there but then it comes to the real social message. Something needs to be done. There’s a need to bring a change in the system.”