Adventure Next India begins at Minto Hall

Source: The Hitavada      Date: 05 Dec 2018 11:14:48


Staff Reporter,

On Tuesday, the international event in adventure travel, AdventureNext India 2018 was inaugurated at International Convention Centre, Minto Hall.

Speaking on the occasion, Hari Ranjan Rao (IAS), Principal Secretary, Tourism and Managing Director, Madhya Pradesh Tourism Board, said that the negotiations for this mega adventure event was started around three years back during Hanuvantia Jal Mahotsav and finally Bhopal was selected as host of AdventureNext in Asia which is a privilege.

The AdventureNext not only brought together the networking sessions but it also gave a unique definition to the hidden treasures of adventure tourism in India. With this the focus to promote the adventure travel aspect with full pace in Madhya Pradesh is also started.

The event organised by Madhya Pradesh Tourism Department focused on adventure tourism by combining marketplace (Chowk Bazar), meetings, networking opportunities, inspirational speakers and educational sessions together for national attendees as well as delegations from aboard. The two-day event will conclude on December 5.

The convention witnessed by nearly 200 attendees including global buyers, international, national media representatives, sellers and office-bearers of the Adventure Tour Operators Association and hotels, hospitality and tour operators who came to expand their knowledge spectrum and itinerary offerings. To grace the event, Suman Billa- Joint Secretary, Ministry of Tourism and Swadesh Kumar- President of ATOAI and Akshay Kumar Chairman of Adventure NEXT committee were also present. Speaking on the same, Shannon Stowell, CEO, AdventureNext, Adventure Travel Trade Association, said that the extraordinary variety of adventure travel Madhya Pradesh preserves is worth experiencing.

Adventure NEXT captured India’s religious heritage, mythological, historical, wildlife, and beautiful architectural spots clubbed with physical activities and journals for the attendees. This is just the beginning, ATTA also plans to introduce more tours which are adventure driven panning across the unexplored exploratory destinations.
The two-day event encapsulated the theme ‘Pulse of Tomorrow’ indulging delegates to explore future-driven business opportunities from Madhya Pradesh, the heart of incredible India.

The indulgent agenda featured trending topics such as economics of wildlife tourism and immersive technology while the educational workshops like traditional Gond art show kept attendees engaged. For the prestigious event, the cultural programs included performances of popular Indian dances including Bharat Natyam, Mohiniattam, tribal folk dances.

Madhya Pradesh will also be conducting pre and post familiarisation trips to various destinations, believing that the tour will captivate the hearts and imagination of every traveller and immerse their senses in the heart of Incredible India.

The ATTA (Adventure Travel Trade Association) is established in 1990, the Adventure Travel Trade Association (ATTA) is widely recognised as a vital leadership voice and partner for the adventure travel industry.

The association’s constituency of more than 1,300 member organisations in 100 countries is made up of tour operators, tourism boards, speciality agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism.
With specialised expertise in research, events, education, media, and promotion, the ATTA’s business services and events division, Adventure 360, delivers a portfolio of strategic solutions and robust ecosystem of global events.