NMC slaps penalty of Rs 6.62 lakh on two Chinese mobile companies

Source: The Hitavada      Date: 10 Feb 2018 09:24:53


Staff Reporter,

Civic officials have slapped penalty of Rs 6.62 lakhs on two Chinese mobile handsets manufacturers for unauthorised advertisement across the city. The action against the two companies came on directions of Sanjay Bangale, Chairperson, Establishment and Project Committee. Bangale told The Hitavada that the companies have put-up illegal hoardings, one at Sitabuldi has almost covered the NMC's School for Deaf and Dumb Children and other at Manish Market.

Similarly, Bangale said he has directed officials of Advertisement Department of NMC to tour entire city and take help of Zone officials and identify sites where these mobile companies have put up hoardings. There are reports that across city such illegal hoardings have came-up resulting in loss of revenue for the civic body.
Also the Committee meeting has decided to frame a policy for generating advertising revenue from small advertisements put up by small establishments, Bangale directed during the meeting held on Friday.

From advertising a revenue and through show tax of Rs. ten crores used to be realised but till end of January only Rs. seven crores got mobilised, informed Assistant Commissioner (Advertisement) Smita Kale during the meeting. Meanwhile, officials were asked to find out how these hoardings came-up and identify middlemen who are involved as a racket seems to be operating and this needed to be busted, Bangale further told the meeting.

Kale further informed that about 400 new sites have been identified for advertising space but due to lack of clearances they cannot be provided on lease. Bangale said that the clearances should be expedited and set target of Rs. 20 crore for next financial year and asked to take help of Zones and also a ten year policy should be framed and approval from Municipal Commissioner should be taken.

Additional Commissioner Rajesh Mohite along with Committee Member the corporators Sushma Choudhari, Pallavi Shamkule and Vidya Kanhere were present at the meeting.