Markets gear up for Valentine Day celebrations

Source: The Hitavada      Date: 14 Feb 2018 11:47:21


Business Bureau,

While young and old alike are all set to make most of it on the upcoming Valentine Day, city’s florists, shopkeepers, restaurant owners and traders are also leaving no stone unturned to cash in on the occasion.
As the gift item sellers have stocked in special items for the day, florists are ready with attractive and fancy arrangement of red roses and so are the restaurant owners and chocolate sellers. Every one is expecting a good business on Wednesday.

As the demand for roses is at its peak on Valentine Day, almost all the retailers in the city have geared up for the mega event falling on Wednesday. They have bought huge stock of flowers on Tuesday because of which the wholesale flower market here witnessed trade of over 2,000 bundles of roses in a day.

“Normally, 600 to 800 bundles of roses (each bundle consists of 20 roses) are sold per day in the market but it is the Valentine Day that has generated additional demand for it,” Jayant Rannawre, President of the Mahatma Fule Pushpa Utpadak Association, Nagpur, told The Hitavada on Tuesday.

Rannawre said, roses were sold at a price of Rs 180 to Rs 200 per bundle. “The price of roses is 20 per cent to 30 per cent high as compered to the rates prevailing in the first week of the current month. In retail markets, roses are expected to see price tag of about Rs 25 to Rs 30 per stem,” he said.

Sanjay Gupta, Owner of The Nagpur Ashok located at Laxmi Nargar, said, “Apart from young couples, we have experienced that married couples also celebrate the event and visit restaurants throughout the day. Taking this into account, we have decided to offer special discount on lunch to our patrons.”

Gupta further added that occupancy in his hotel on the Valentine Day would be 100 per cent. “In fact, we must see long queues of customers waiting for their turn in the evening hours. Some of our regular clients have already booked their tables,” he claimed.
Interestingly, many shop owners especially those in the western parts of the city, have been displaying wide range of chocolates to attract the buyers.

Amit Agrawal, owner of a general store in Gokulpeth, said, youngsters love to gift chocolates on Valentine Day. “We are offering chocolates of many varieties including some foreign brands. I hope we will be able to push the entire stock on Wednesday,” he said adding that chocolates are in demand for the past three to four days.

Besides, small eateries located at strategic locations like Futala lake, West High Court Road, Poonam Chamber, Ramdaspeth, Jagnade Square, Hanuman Nagar among other spots are also eyeing 50 to 60 per cent more business than the routine. Some of them have come out with counters wherein food will be served right from the morning hours.