Blue Star launches 40 new inverter split ACsBlue Star launches 40 new inverter split ACs

Source: The Hitavada      Date: 29 Mar 2018 11:40:50



Business Bureau

AIR conditioning and commercial refrigeration major, Blue Star Limited, has set a new industry benchmark with the launch of 40 new models of highly energy-efficient 3-star and 5-star inverter split air conditioners, designed to deliver extraordinary benefits. This was announced by C P Mukundan Menon, President, Sales and Marketing, Product Business of Blue Star Limited while talking at a press conference here on Wednesday. Manoj Sharma, Regional Head, Marketing and Sales of Blue Star was also present.
Menon said that the range promises upto 30 per cent extra cooling power resulting in powerful cooling, faster temperature pull-down and extra energy savings, extra comfort with precise temperature setting in steps of 0.1°C and 0.5°C, extra quiet performance with a ‘soundproof’ acoustic jacket for the compressor and extra purification technology for healthier air.

The state-of- the-art, smart range of inverter split air conditioners from Blue Star meets the 2018 BEE energy-efficiency norms, providing the right match for cooling requirements across residential, commercial and institutional segments, he said. Blue Star, which turns 75 this year, forayed into the residential segment in 2011 and has since, grown from strength to strength, year-after- year by outperforming the industry. Currently, it enjoys a market share of 11.5 per cent, he pointed out Blue Star has set a new standard through its latest line-upof room air conditioners (ACs) comprising over 100 models, 40 of which are equipped with the latest inverter technologies. The stellar array ranges from 0.75 tonne to 4.5 tonne across 2-star and 3-star split ACs as well as 3-star and 5-star inverter split ACs.

The air conditioner price range starts from Rs 22,000 onwards. The air conditioners will be available at four exclusive showrooms in the city and 175 dealers spread all across Vidarbha. For towns and cities prone to extreme climatic conditions, there is a complete range of inverter split ACs with hot and cool inverter technology that cools in summers and heats during winters. Three models of the 5-star inverter split AC range have a smart Wi-Fi feature, enabling the user to operate the machine remotely. These machines with precision cooling technology deliver precise cooling in decimals, as accurate as 0.1°C or 0.5°C, he noted.

In addition, these also imbibe dual rotor technology, resulting in faster cooling, quieter operations and longer durability. Blue Star’s new smart customer-centric mobile app, in addition to its capability to remotely monitor and control the machine, allows the consumers to personalise their AC profile, group the ACs for better control, optimise settings as well as integrate this app with home automation systems. “The launch of 17 top end models in the 5-star inverter split AC category is yet another industry first set by the company”, he said.