Little big entertainer

Source: The Hitavada      Date: 17 Apr 2018 14:40:25


Discovery Kids, the leading kids channel from Discovery Communications India, in collaboration with Rohit Shetty Picturez and Reliance Animation, a Reliance Entertainment company, is all set to disrupt kid’s genre with the launch of new animation series Little Singham. 

Inspired by Singham, India’s most successful supercop brand and one of the biggest Bollywood blockbusters of all time, Little Singham, aims to become India’s favorite animation character, targeting children in the age-group of 5-11 years. Little Singham will be launched at a never-before scale with 156 episodes and 5 tele features. The new animation series will be aired in 3 languages- Hindi, Tamil and Telugu. Dabur Red Paste has come on-board as title sponsor of Little Singham.

“Little Singham was conceptualised based on an insight that every child wants to be a super hero, wants to help others if the situation arises. Little Singham, the brave young super cop, defends the residents of his home town Mirchi Nagar against all evil in this out and out entertaining animation series,” said, Rohit Shetty at the press launch.

“We are delighted to have the august company of select brave police officials from Mumbai Police along with their children as well as ICCW National Bravery Award recipients on the launch of Little Singham. We respect their valor and hope that all the children across the country will get inspired to do more good for the society at large for a better tomorrow.”

Speaking about Little Singham, Uttam Pal Singh- Head of Discovery Kids, said, “The kid’s genre in India has been largely devoid of ground-up Super Heroes. Little Singham is a very bold and at scale attempt to fill this gap. We have worked with a world class animation partner Reliance Animation to produce this series rooted in action, adventure and comedy.” Little Singham will premiere on Discovery Kids channel starting April 21, 2018. India’s youngest Supercop, with the intro line – Police ki wardi, Sher ka Damm, Naam hai mera – Little Singham!’ is an apt representation of Discovery Kids’ brand purpose – Super Heropanti.

Watch all new and exciting animation series Little Singham from April 21, at 1:30 pm and 5:30 pm on Discovery Kids.