Big Bazaar drops prices under ‘Har Din Lowest Price’ offer

Source: The Hitavada      Date: 22 Apr 2018 11:51:23


Business Bureau,

Big Bazaar on Saturday announced price drops for over 1,500 everyday-use products. Its customers will benefit from these lowest prices all year round, as these will be a permanent feature as part of its newly launched programme, ‘Har Din Lowest Price’ proposition. This was announced by Sushil Tripathy, Marketing Manager of FBB and Big Bazaar, Chhattisgarh and Nagpur while speaking at a press conference on Saturday.

Everyday-use items – such as ghee, sugar, edible oil, detergent powders, toilet cleaners, soaps, shampoos, toothpaste, noodles, health drinks, tea, coffee, biscuits, sauces, among many other items – will now be available at the lowest prices across all Big Bazaar stores in more than 140 cities, he said. The new prices will put money back into customers’ pockets and will make daily essentials cheaper and more affordable.

The country’s most trusted reailer Big Bazaar estimates that more than six crore households will benefit from this initiative. Big Bazaar will be offering 6 per cent to 36 per cent discounting offer on 1,500 everyday-use products across all categories. This programme will potentially result in additional savings of close to Rs 2,000 crore for Indian consumers, he added.

“With our comitment of ‘Har Din Lowest Price’ our customers can now shop at our stores with the confidence that they will get the lowest prices possible for their everyday-use products,” said Sushil Tripathy.