Lady entrepreneurs learn science of selling

Source: The Hitavada      Date: 26 Apr 2018 11:48:59


Business Bureau

Lady Entrepreneurs’ Wing (LEW) of Vidarbha Industries Association conducted two-day workshop titled ‘Sales empowerment for women entrepreneurs’ in collaboration with Strategic Concepts (I) Pvt Ltd, Nagpur at VIA.Sanjay Singh, founder of Strategic Concepts (I) Pvt Ltd and MDF faculty at IIM, Kolkata, was the keynote speaker, who delved on the idea of learning how to increase the prospect base of customers by 7X and leverage the billing from existing customers by 2X. To achieve the first goal he suggested tools like outreaching to the market and understanding the importance of CRM, cross selling, reference selling, complaint desk management and telecalling. To leverage business from existing customers Singh spoke about lapsation, stickiness, basket migration, basket size, basket value and recency, frequency & monetary value (RFM) as great tools.

Mili Juneja, Knowledge Resource, Strategic Concepts and IIM Lucknow alumnus, spoke on ‘The DNA of sales.’ She extensively elucidated the need to form a sales ecosystem, which supports customer centricity and a rich customer experience, which is backed by regular customer feedback. In her speech, she spoke about the good traits of a successful sales person and the importance of maintaining a robust sales pipeline and management of the same.Mayur Vyas, a Strategic Concepts associate and CEO of Digitally Right, spoke about digital selling and discussed freeware’s available on Internet with the help of which VIA-LEW members can start their digital campaign free of cost. Facebook, Linkedin, Twitter, Mailchimp, Canva, Pinterest, Instagram, YouTube, Hashtags and Keywords selection formed the central theme around which discussion revolved Shachi Mallick, Chairperson of VIA-LEW in her welcome address expressed happiness over joining hands with Strategic Concepts (I) Pvt Ltd, Nagpur for conducting the workshop. She stressed on importance of various modes of marketing for entrepreneurs and startsup.More than 50 participants attended the programme. Chitra Parate, Past Chairperson of the LEW introduced the speakers and also conducted the proceedings on first day. On second day Poonam Lala, Vice- Chairperson of LEW conducted the proceedings. Reeta Lanjewar, Secretary of VIA-LEW, summed up the event and proposed a formal vote of thanks. Present were Manisha Bawankar, Vice-Chairperson; Shikha Khare, PRO and Mitali Rafique, executive committee member.