Entering the world of Digital Marketing

Source: The Hitavada      Date: 03 Apr 2018 11:17:02


By dr archana dadhe

As the world is getting more and more digitised in every respect, Digital Marketing is a booming career option today. With striking features like cost-effectiveness, instant response, flexibility, convenience and effectiveness. Gone are the days when marketing was completely an off-line phenomenon, but with the augmentation of search engines and social media sites the concept of digital marketing came into existence. The digital marketing compelled preeminent business leaders to think about the online business. As a result, not only corporate but also young professionals are influenced by the digital marketing. Digital Advertising is growing at a rapid pace in India. The world is going digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career opportunities.

Students interested in a career in digital marketing can be Digital Sales Executives, Internet Marketing Specialists, Search Engine Optimization (SEO) Marketing Specialists or Digital Marketing Directors, Content Writers, Inbound Marketing Manager, Copy Writers and Conversion Rate Optimiser among other options. Surely, each of the roles require a particular set of skills and knowledge but also opens up more creative, technology-driven and lucrative doors. The Wave associated with digital marketing industry is so strong today that its undoubtedly the best time to be part of this fast-growing industry. You can build a rewarding career in Digital Marketing industry. Digital marketing careers are not only in-demand; they could also be the key to having a life outside of work. If you look at the job listings on LinkedIn, about 20-25% of the jobs listed are in the Digital Marketing realm. This is no surprise as the industry is growing at a fast pace and is need of skilled professionals. Digital marketing is a manpower extensive service industry. Being Services, it is supposed to be delivered by people. Irrespective of how much automation takes place in digital marketing, it always requires people to study that automation, understand them and then consequently apply that automation to digital marketing campaigns. Digital and social media has changed the way we communicate, research, interact, build relationships and do business. Our behavior has evolved – the way we do day to day activities on our mobile, use apps, website and ease of access to information. Almost any market we target is spending more time online. If we want to target them, we need to understand how each channel work. Do you want a career in a high-growth industry in which both skilled professionals and dedicated individuals with a drive to learn are in high demand? Then digital marketing could be the path for you. There is a substantial talent gap between the digital marketing skills demanded by companies and the skills that digital teams actually have. This can be seen as a great opportunity to acquire the right capabilities to get a better job in the digital field.

The digital economy is growing ten times faster than the traditional economy which will result in a huge number of job vacancies. The best part of this career is that you can develop your skills as well as move on to a higher hierarchy at a fast rate. Due to the lack of supply of Digital Marketing professionals, this career option has become well-paid for those who have experience in the game. Digital marketing is basically a constantly developing industry. An ever increasing number of organisations are moving their promotional activities to the digital platform and there are awesome long haul prospects.

Global demand for digital marketing experts and companies offering this service are also predicted to grow exponentially over the next few years. Some career opportunities are growing by leaps and bounds, including digital marketing. More and more new businesses are focused on digital marketing in order to increase productivity, and this is a trend that doesn’t seem to be slowing down any time in the near future. As consumers are going online, where does one expect the marketers to advertise their product? It has to be in the digital world. Traditional ways of marketing through newspapers, radio, TV are slowly losing their sheen.

With technological innovations changing and becoming more advanced, this equitable implies that the job roles will change with the newer technologies that are coming up on a frequent basis, and it can never become out of date. Things are changing very fast in India. Almost every business is investing in digital marketing and now digital marketing professionals are in great demand. Digital marketing has become one of the most popular careers in India recently. We all have role models, so it’s important to find someone that will show you the ropes and be there when you need advice. (The author is from MBA Department, G S College of Commerce & Economics, Nagpur)