All tobacco products to have quitline number from Sept 1

Source: The Hitavada      Date: 05 Apr 2018 09:15:27



COME September, all tobacco products and cigarette packs will have a national toll-free number printed on them to assist users quit addiction, besides warnings, including enhanced pictorial images and text messages, covering 85 per cent of the packet area.

The new warnings will come into effect on September 1.
The text messages that will be printed on the packs are ‘tobacco causes painful death’ and ‘tobacco causes cancer’.
The quitline number - 1800-11-2356 - will also be printed on the packs to help tobacco users receive free support to subdue their addiction.

The Health Ministry issued a notification on Tuesday making amendments on using the new warnings and including the quitline number.
“These rules may be called the Cigarettes and other Tobacco Products (Packaging and Labelling) Second Amendment Rules, 2018. They shall come into force on the 1st day of September 2018,” the notification read.

The aim is to amplify the message and highlight the ill-effects of tobacco consumption, a health ministry official said. “For smoking and smokeless forms of tobacco products, the words ‘TOBACCO CAUSES CANCER’ and the words ‘TOBACCO CAUSES PAINFUL DEATH’ shall appear in white font colour on a red background the notification said.
The Centre last month extended the duration of existing health warnings on tobacco packs till August 31, from March 31.

The Health Ministry had notified on September 24, 2015, for mandatory display of health warnings covering 85 per cent of the principal display area on all tobacco products from April 1, 2016, which were implemented in April last year. As per the rules laid down under the Cigarettes and Other Tobacco Products Act (COTPA), during the rotation period of 24 months, The Government recently introduced a quitline number looking at the results of Global Adult Tobacco Survey (GATS) report of 2017.