Giving wings to weavers

Source: The Hitavada      Date: 16 May 2018 12:19:14


Nikhat Mariyam Neerushaa is a name synonymous to Grandeur and magnanimous opus that we see on Hindi Television. She has films like Jodhaa Akbar and Bajirao Mastani along with TV shows like Chandrakanta, Siya Ke Ram, Razia Sultan, Devon Ke Dev Mahadev and many more to her credit as a costume designer and stylist. Her vision has been unmatched and she remains to be only designer out there who has managed to register such an amount of success with her designs. 

After establishing herself in the entertainment industry, last year she decided to take a break and meet handloom weavers from different parts of India to understand and sympathise with their scenario. In order to revive Indian handloom industry by benefiting weavers to the fullest, which has been a dying phenomenon due to growth of power loom industry in our country, Nikhat was determined to establish her brand ‘Neerushaa-Roots Of India’ which would give them a direct platform to enter the market.

Nikhat Mariyam Neerushaa says, “There are almost 1,000 handloom weavers who go out for work with one power loom machine being deployed in the textile industry. Our nation is known for its handloom heritage and I couldn’t see it dying. I started the brand to not only revive the handloom industry but also promote the fact that with interesting shades and cuts, it can be worn by the youth of today and not just the middle aged or veteran ladies who find handloom true to their culture. I also make sure that I purchase my fabric directly from the weavers and textile communities, where rural women or underprivileged weavers gather to put their craft in practice, rather than approaching the mediators who make huge profits and pay these hard-workers less than what minimal they deserve.”

“I was getting a lot of costume designing offer for the last one year but I decided to take a break and give back to the country by making handloom workers flourish through a platform created for them which is ‘Neerushaa - Roots Of India’. If my kitchen is running, so should the kitchen of 100 weavers who should get what they deserve. I’m glad over 150 film and TV celebrities came for the brand launch event to support the selfless cause,” she added.
What’s interesting is that during this interval she had costume designing offers which would generate her an annual income of over 20 Lakhs, but she gave priority to a major cause that in fact accelerates the ‘Make In India’ objective. She soon leaves for an all India tour to collect fabrics from different handloom workers of various states for her next collection. l