Commercial conviction

Source: The Hitavada      Date: 19 May 2018 13:09:26


Actor Arjun Kapoor, who will be seen in an item number titled Chumme mein chavanprash along with his cousin Harshvardhan Kapoor in Bhavesh Joshi, says doing energetic songs gives him a high as he believes in entertaining people through “commercial stuff”. “It's a big high for me as an actor to do such super energetic songs. I believe in entertaining people through commercial stuff. I feel nice when they enjoy a song or film and feel it is full paisa vasool (worth every penny) for them,” Arjun said in a statement. Chumme Mein Chavanprash is a promotional music video for Harshvardhan's film.

On the concept of the song, Arjun said, “It's Fight Club meets Blade Runner meets Madmax meets Chikni Chameli. It’s just insane. It’s a proper male item song after years and I hate using the word ‘item’ but this truly is an item. The set-up is the item.”This will be the first time Arjun and Harshvardhan would be seen sharing screen space together.

On working with his cousin, he said: “It was an amazing experience being on set with Harsh. I truly enjoyed watching him play Bhavesh in front of me. He had to be in his character -- he has to stay honest and stay good. But I on the other hand, was able to be myself and have lots of fun.“I got to be a goofy older brother entertaining him, showing him how I function and he showed me how he works.”