Toyota Kirloskar launches Yaris, receives over 5k bookings

Source: The Hitavada      Date: 19 May 2018 09:41:55




Toyota Kirloskar Motor, the joint venture between Japanese auto major Toyota and Kirloskar Group, on Friday marked its entry into the highly competitive mid-sized sedan segment, with the launch of Yaris. The car prices start at Rs 8.75 lakh (ex-showroom). It has received more than 5,000 bookings for its popular sedan Yaris since its launch, a senior company official said today. “We will be launching in most of the metros in couple of days. Delivery (of sedan Yaris) will start from today. We already have two months bookings. We crossed 5k,” Toyota Kirloskar Motor Vice-President, B Padmanabha told PTI here.

The company had first showcased the sedan at the Auto-Expo and had revealed the prices “couple of weeks ago,” he said. “We had revealed the prices couple of weeks ago. From today, we are beginning the deliveries,” he said, after unveiling the sedan here. ‘Yaris’ would be retailed across the country under one rate with prices beginning from Rs 8.75 lakh for the base variant and top-end at Rs 14.07 lakh (ex-showroom).

When asked about the concept of retailing sedan under one rate across the country instead of being State-specific as practiced earlier, he said, “Goods and Services Tax (GST) (implemented in July 1, 2017) helped us moderate the prices for the country. I think it is good for the consumer.” TKM has two manufacturing facilities at Bidadi, Karnataka. It produces Corolla Altis, mid-size sedan Etios, hatchbacks Etios Liva, Etios Cross, premium sedan Camry, Innova Crysta and Fortuner.


Falling rupee impacting auto industry’s bottomline, says Toyota



RUPEE depreciation is impacting the bottomline of auto industry, which is already reeling under the impact of increasing crude oil prices, a top official of Toyota Kirloskar Motor said on Friday. “Rupee depreciation is impacting the auto industry to an extent of erosion of profitability,” Shekar Viswanathan, Vice -Chairman and Whole-Time Director of Toyota Kirloskar Motor told reporters at the launch of the firm’s mid-sized sedan, Yaris, in the domestic market. “Crude oil price increase also taking a toll on the industry,” he added. While the rupee is hovering around the 67-mark against the US dollar, crude oil price has crossed USD 80 a barrel this week, amid rising geopolitical tensions.

Yaris would compete with the likes of Honda City, Maruti Suzuki Ciaz and Hyundai Verna in the domestic market. Viswanathan said the company planned to increase local content in the variants, adding Yaris currently had 87 per cent localisation, while the Etios had the highest local content, at 90 per cent.