Liebherr launches range of refrigerators

Source: The Hitavada      Date: 08 Jun 2018 12:21:51



Business Bureau

Legendary German refrigerator manufacturer, Liebherr unveiled its product range for the Indian market on Wednesday. This unique range of refrigerators in the mass premium segment will be available across its dealership network in major Indian cities spanning across south, west and north regions of India. The price range for these refrigerators begin from Rs 23,500 for the basic model to Rs 1,50,000 for the top end models. The refrigerators are manufactured at Liebherr Appliances India’s Aurangabad factory which was inaugurated last month.

What makes Liebherr products distinct in the Indian market is that they have been carefully designed, post three years of extensive research and development, to bring the best of German engineering technology in a manner that suits the Indian market. The company has launched 19 models in multiple capacities ranging from 220 litres to 442 litres. The refrigerators come with features like central power cooling technology, 5 star energy efficiency BEE ratings and host of other features which are specially designed to cater to India’s ever-evolving lifestyle and culinary culture. Speaking at the launch, Radhakrishna Somayaji, Chief Sales Officer, Liebherr Appliances India Private Limited said, “Liebherr has always focused on creating solutions that puts the contemporary customer’s needs at the forefront.”

Elaborating on the brand’s Indian journey, he added, “We started the project “Liebherr Appliances India” in 2014. This project was from the very beginning inspired by the idea of “Engineered in Germany, designed for India”. Customer is our prime focus. At Liebherr, we give top priority to customer satisfaction with competent and fast customer-service geared up to consumer needs.”The products will be available at retail outlets across the country from second week of June 2018.