Powering range

Source: The Hitavada      Date: 13 Aug 2018 12:15:24


FROM producing Indian cinema’s first ever film on sperm donation to giving an insight into the iconic nucleartest of Pokhran, supermodel turned-actor-producer John Abraham has proved he is a perfect mix of brains and brawn.

He says he wishes to bring about a change in Indian cinema. His last release Parmanu - The Story ofPokhranhad a successfulrun, and he is now gearing up forthe Independence Day release of Satyameva Jayate. “We just had five days of promotion of Parmanu... and I am really glad how the film sustained in the theatre for so long, and not only earned money, but respect too.

I think the best promotion for a filmis the filmitself.As aactor-producer,Ireally want to change our Indian cinema so that people gain that faith to invest time and money on a Friday to go to the theatre to watch a film produced by (my banner) JA Entertainment,” John told IANS. After Satyameva Jayate, John has two important projects line dup-Batla House and Romeo Akbar Walter (RAW).Hesays both the movies will give him the opportunity to prove his potential as actor and producer.

“I know for a fact that Batla House is a movie that has a superb story and shows today’s India exactly the way it is. People can either like the film or throw it on my face, but the fact is I am making a statement with that film. As a producer,Iknow what do I really want to do and associate myself with,” he said.

From his 2003 debut film Jism,anerotic thriller, to some successful films like Dhoom, Water, Taxi No. 9211, Kabul ExpressandDostanaamongothers,John was most appreciated for his well-built body and strong screen presence. Was thatthe reason why he wanted to shift the focus of the audience to his intellect by producing some meaningful cinema? “Yes, you can say that.

Every time people callme to sayhow amazing I was looking in the film. As an individual, I amvery shy to take the compliment and as an actor,Iwas not getting films that I wanted myself to be associated with.

That was the initial reason why I started working towards becoming a producer,” said the actor. “Asacreative person, I go by instinct but then my business knowledge helps me to execute creative idea in a commercially viable way,” added John, who had taken to production with National Award-winning film Vicky Donor. John Abraham says the makers of Satyameva Jayate chose August 15 as the film’s release date as it is a very commercial date in terms of doing business.

Asked why makers of the film chose Independence Day as they could have avoided the clashwithbig film like Gold, he said, “We chose August 15 as release date of this film because it’s a very commercial date and by releasing your film on that day, you are able to make good money through your film.” (