Demand of ‘Agarbatti’ to go up 50%: AIAMA

Source: The Hitavada      Date: 14 Sep 2018 10:12:30



Business Bureau

With the festive season setting in, All India Agarbathi Manufacturers Association (AIAMA) forecasts over 50 per cent increased demand for ‘Agarbatti’ (incense sticks), ‘Dhoop’ and its allied products in India.

This is the time of the year when industry players work towards creating diverse variants of incense sticks to address the market demands. Incense sticks play a pivotal role during Indian festivities as they are not only used as key element during puja or prayers but also used for gifting purposes.

Sarath Babu, President AIAMA, said, “Next three to four months are very crucial for agarbatti manufacturers as the market demand increases two folds. Popular fragrances like Rose, Sandalwood, Champa and Jasmine continue to be the demands drivers; however, the preference for exotic and fusion based fragrances like oriental, fruity and floral agarbattis increases during this season. Additionally, many festivities like Ganesh Chaturthi, Durga Puja, involve elaborate pooja and spiritual discourses that are conducted in temples or pandals wherein agarbattis that can burn for 24 to 48 hours are required. To address such demands big size agarbathis starting from 2 feet to over 8 feet are made on customised demands.”

Deepak Takhral, Managing Committee Member, AIAMA said, “All small and medium players in our industry wait for this season as it helps us and everyone associated with the industry earn better. A lot of pre-planning on material, labour, branding goes in while preparing to address the festive demands. We are already witnessing requests for increased stocks and we are all geared up to address the festive demands in our region.”

So this festive season choose to gift a box of happiness to your loved ones as one box of agarbatis is not just the best gift but a source of income for lakhs of women associated with the industry especially in rural India.

Established in the year 1949 as Mysore Oodabathi Manufacturers’ Association (MOMA) by seven founding members, AIAMA has been working tirelessly towards encouraging the growth of agarbatti industry and allied products in India. In the early 80’s, with increased interest and participation of manufacturers from other Indian states, MOMA was renamed to ‘All India Agarbathi Manufacturers Association’ (AIAMA). With head office in Bengaluru, at present more than 700 agarbatti manufacturers across India are life members with AIAMA.
The association has been aggressively working with the industry peers, policy makers and Government bodies to address various issues of the agarbatti and allied industries.

Association’s efforts are not only restricted to the support and growth of agarbatii industry in the domestic market, but also to drive for demand growth in the international markets.