FB to monitor LS polls from ‘Singapore hub’

Source: The Hitavada      Date: 30 Jan 2019 08:38:02


 

NEW DELHI,

AS India faces elections in a couple of months, Facebook said it will launch transparency tools for electoral ads next month in the country to help prevent foreign interference and make political and issue advertising on its platform more transparent.


According to a report in ‘Quartz’ on Tuesday, the social media giant will work to monitor threats to the upcoming India elections from an operations centre in Singapore. “The Singapore office will be a hub for the team managing threats to the Indian election,” a senior employee of Facebook India was quoted as saying. Earlier, in a blog post last Monday, Facebook said that advertisers will need to be authorised to purchase political ads and the social networking giant will give people more information about ads related to politics and issues.


“We will create a publicly searchable library of these ads for up to seven years. The library will include information on the range of the ads’ budget, number of people they reached and demographics of who saw the ad, including age, gender and location,” Samidh Chakrabarti, Director of Product Management, Civic Engagement at Facebook, said in the blog post.


Facebook said it is planning to set up two new regional operations centres, focused on election integrity, located in its Dublin and Singapore offices. “This will allow our global teams to better work across regions in the run-up to elections”. “These teams will add a layer of defence against fake news, hate speech and voter suppression, and will work cross-functionally with our threat intelligence, data science, engineering, research, community operations, legal and other teams,” explained Katie Harbath, Global Politics and Government Outreach Director at Facebook. The company said it will continue to expand its third-party fact-checking programme which covers content in 16 languages.