Vicco Laboratories reveals fresh newpackaging for Vicco turmeric skin cream
   Date :18-Nov-2024

Vicco Laboratories reveals
 
Business Reporter :
 
VICCO Laboratories, the iconic name in the Ayurvedic world, recentlyhelda grand and vibrant event at the Taj City Centre in Kolkata, wherein cricket legend Sourav Ganguly revealed the brand’s fresh new packaging for its popular Vicco turmeric skin cream. Devesh Pendharkar, Director - VICCO Laboratories, and others were present. The new look aligns perfectly with Vicco’s latest campaign, “Haldi Hai Toh Healthy Hai”, a celebrationof the timelessbeauty benefits of turmeric. Addressing the audience with his characteristic warmth, Ganguly spoke from the heart about his long-standing connection with Vicco. “Vicco is more than a brand—it’s a part of our lives and represents the best of traditional Indian wellness,”he shared.
 
“This new packaging is not just a makeover; it’s a refreshing tribute to both Vicco’s roots and the evolving tastesof today’sconsumers. I am proud to standbyVicco asitcontinues to blend the old and the new with such care.” Buildingon this freshdirection, Viccounveileditsnewcampaign "HaldiHaiTohHealthyHai," featuring Bollywood icon Raveena Tandon and the talented young actress Suhani Sethi, adding a deeply personal touch to the brand’s message. As Ganguly celebrated Vicco’s journey inKolkata, andRaveena and Suhani brought the brand’s vision to life on-screen, Vicco Laboratories reaffirmeditscommitment to bringing the purity of Ayurveda to Indian homes, says a press release.