Business Reporter :
VICCO Laboratories, the iconic
name in the Ayurvedic world,
recentlyhelda grand and vibrant
event at the Taj City Centre in
Kolkata, wherein cricket legend
Sourav Ganguly revealed the
brand’s fresh new packaging for
its popular Vicco turmeric skin
cream. Devesh Pendharkar,
Director - VICCO Laboratories,
and others were present.
The new look aligns perfectly
with Vicco’s latest campaign,
“Haldi Hai Toh Healthy Hai”, a
celebrationof the timelessbeauty benefits of turmeric.
Addressing the audience with
his characteristic warmth,
Ganguly spoke from the heart
about his long-standing connection with Vicco. “Vicco is
more than a brand—it’s a part
of our lives and represents the
best of traditional Indian wellness,”he shared.
“This new packaging is not just a makeover; it’s
a refreshing tribute to both
Vicco’s roots and the evolving
tastesof today’sconsumers. I am
proud to standbyVicco asitcontinues to blend the old and the
new with such care.”
Buildingon this freshdirection,
Viccounveileditsnewcampaign
"HaldiHaiTohHealthyHai," featuring Bollywood icon Raveena
Tandon and the talented young
actress Suhani Sethi, adding a
deeply personal touch to the
brand’s message.
As Ganguly celebrated Vicco’s
journey inKolkata, andRaveena
and Suhani brought the brand’s
vision to life on-screen, Vicco
Laboratories reaffirmeditscommitment to bringing the purity
of Ayurveda to Indian homes,
says a press release.