FROM Bollywood stars to sports icons, celebrities are increasinglybecomingthe face of various city-based brands, products, and services. Realising the fact that the celebritiesbringinstantrecognition, credibility, and charm toabrand, thecity-basedcompanies are making successful attempts toreachout tocelebrities’ massive fan following. Take, for instance, the VICCO Laboratories. By appointing BollywoodactressesAliaBhatt, Revathi, Raveena Tandon, SuhaniSethi and formercricketer Sourav Ganguly, as its brand ambassador, VICCO Laboratories is successfully communicating with its target customers.

 

The film stars andcricketer’s popularity and influence is helping the company increase its market share and establish itself as a leading skincare brandat thenationalandinternational levels. Alia is representing the brand’s headliner product, Vicco Vajradanti and its variants,atrustednamein thepersonal care category. Similarly, Plasto Group, another Nagpur-based company known foritswater tanks, pipes and fitting solutions, has ropedin filmstarHritikRoshan asitsbrand ambassador.Hritik Roshan has been the brand ambassador of the company for the past seven years. “Evenitis a costly affair,rapidly growing companies rope in celebrities to increase their reach. It helps the local or regionallevelcompanies torise toa national level,” saidVishal Agrawal, Managing Director, Plasto Group. Confidence Petroleum has appointed Ajay Devgn as its brand ambassador for GoGas. GoGas,India’s leading parallel marketer, LPG/CNG company has announceditspartnership with Ajay Devgn as Brand Ambassador for Confidence Petroleum India Limited in 2022. Nitin Khara Chairman, of Confidence Petroleum India Limited, said, “we are delighted to have a legend like Ajay Devgnonboard, and this association represents the synergy of two prominent brands.

 

This partnership will allow us to reach out to consumers across India, as Devgn embodies all of thevirtues thatGoGasstands for.”VithobaAyurvedic,acompany thatoffersa rangeofproducts fororalcare, skincare,and hair care, has ropped in filmstar Shruti Haasan as its brand ambassador for Vithoba’s herbal and natural toothpaste.VithobaIndustries has also assigned actor Manoj Bajpayee foritsAyurvedicDant Manjan. Deepika Padukone and Ranbir Kapoor are the brand ambassadors for Suruchi Spices. The Bollywood actress was chosen as the brand ambassador forSuruchiSpices to represent the brand’s natural colours and pure taste of chili. In addition to this, Bollywood star Ranbir Kapoor is also the face of Suruchi Spices’ #ChangetoSuruchi campaign.

 

Shree Baidyanath Ayurved Bhawan Pvt. Ltd, known for its wide range of Ayurveda products with over 700 formulations, has also assigned a couple of celebrities for its various products. Virat Kohli is the brand ambassador for TIDL, a pain relief brand associated with the Baidyanath Group. Filmstar Pankaj Tripathi andGirijaOakarealsoBaidyanath’stheirbrandambassadors,helping thecompanygeneratebuzzand attract the attention of itscustomers on a larger scale. Similarly, Rupali Ganguly isthe brand ambassador forSunderBiscuitIndustrieswhileSantani Group has ropped inArjunKapoor (forNuffaire andDMR) and Sanjay Dutt (DivyaMestro) for its brands. In addition to this, there areotherrapidly growing companies in thecity that are riding on the similar waves and strengtheningtheir barnd values.