As The auspicious festival of Akshaya Tritiya approaches, Tanishq, India’s largest jewellery retail brand from the House of Tata, unveils its latest Kundan Stories Collection, celebrating artisanal gold craftsmanship through exquisite design and unparalleled artistry. With Akshaya Tritiya and the summer wedding season on the horizon, this collection underscores Tanishq’s commitment to offering intricately hand-crafted masterpieces that seamlessly blend heritage with contemporary elegance. With designs that capture the beauty and celebration of special occasions in the life of the Indian woman, Tanishq aims to be an integral part of her journey. Drawing inspiration from India’s diverse cultural heritage and the Tanishq woman, each ornament in the Kundan Stories Collection is hand-crafted over 200 hours, reinforcing Tanishq’s legacy of unparalleled craftsmanship and trust.

 

The collection features regal Kundan designs enriched with takkarka kaam, talaf, ghungroo bunching, wire work, pearl bunching, and progressive die-stamping techniques, ensuring a perfect balance between tradition and modern refinement. Akshaya Tritiya is deeply rooted in cultural traditions, signifies auspicious beginnings and aligns with the evolving demand for jewellery that merges heritage with artistry and long-term value. Pelki Tshering, Chief Marketing Officer, Tanishq, said, “At Tanishq, every piece is a story, shaped by the hands of our karigars and inspired by the spirit of the Tanishq woman.

 

For a season of new beginnings, our new collection Kundan Stories blends heritage with modern elegance, celebrates the timeless beauty of traditional craft, and reimagines the jewellery for her world today.” Nagpur showrooms are located at 7 King’s Way, Opposite SBI, Station Road (Ph: 6659201-218), Shraddhanand Peth Square, South Ambazari Road (Ph: 6669300-33), or Jai Hind Co-op. Housing Society Ltd., Somalwada, Manish Nagar (M: 9822220897, 9822278608).