Business Bureau :
The country’s renowned brand Haldiram’s is all set to make the upcoming festive season memorable for the customers. Adhering to the COVID-19 protocol, the company has geared up to meet the customers’ demand with a wide range of sweets, namkeens and other items. With more than 250 varieties of items, the Nagpur-based brand is also expecting good number customers’ turnout at all the company’s 14 showrooms in the city as well as other outlets spread all over.
In an exclusive interview with The Hitavada, Sukh Singh Rajpurohit, General Manager in the company, said the Haldiram’s products are known for its taste and quality. “The company has earned a special place for itself among the people all over. It is so because the company never compromises on the quality front. In addition to this, we are also giving top priority to the safety of our customers. Today people have become more conscious and thus we are leaving no stone unturned to make the customers feel safe and protected when they visit our outlets,” he said highlighting the measures being implemented to prevent the spread of coronavirus. “All our staff members are undergoing COVID-19 tests at regular intervals. Besides, they are putting proper facemasks and wearing hand gloves. We are also sanitising all our premises, maintaining social distancing, providing facilities to sanitise hands of visitors at the entrances and so on,” he added.
One could easily sense the high level of comfort among the customers on the counters of the showrooms. Men, women and even kids could be spotted buying Haldiram’s products. Rajpurohit further said that the company is also focusing on packaging of items sold by the brand. It is important to note that gift packs containing sweets, dry fruits and namkeens are in great demand during the festive season. In order to meet the burgeonising demand, the company has designed eye-catching gift wraps that are bound to add spice to the festive celebrations. Commenting on products, he said that customers are getting attracted towards items like export quality range of Kaju Katli, Kaju Chocolate Rolls, Rose Bites, Orange Bites, Date Bites, Anjeer Dry Fruit Burfee, Baklava Sweets, Rajasthani Peda, Dodha Burfee, Boondi Ladoo, etc. By using the latest, sophisticated and best available machines, the company manufactures its products.